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• 52% of TIGLFF constituents have annual household income greater than $75,000.
• 89% of lesbian and gay adults say they are more likely to consider brands that support the LGBTQ+ non-profits and their causes.
• According to a Google Consumer Survey (August 2014) over 45% of all consumers under the age of 34 say they’re more likely to do repeat business with an LGBTQ+ friendly company.  Of these consumers – more than 54% — also say they would choose an equality-focused brand over a competitor.  *
• Buying power of the LGBTQ+ community nationwide in 2017 was over $917 billion.
• LGBTQ+ consumers are exceptionally loyal.  According to advocate.com, 01/02/2018, More than 75% of LGBT adults and their friends, family, and relatives say they would switch to brands that are known to be LGBT friendly.
• According to bizjournals.com, 06/22/2018, LGBT buying power up $80 billion nationally since 2015.

Based on an acceptable range of LGBTQ+ population estimates, aided by evaluating more than a hundred online population samples conducted by the expert Harris Poll over more than a decade, the 2015 estimate reflects roughly 6 to 7% of the adult U.S. population as willing to self-identify as lesbian, gay, bisexual and/or transgender (or 16 million-plus adults 18 years of age and older).*

* Source: Witeck Communications, press release July 20, 2016